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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. How to Use this Segment: Apply this segment to your SEO reports to look...

  3. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. And while you'll get offline reporting you're not going to be able to...

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.