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Landing Pages Google Website Optimizer

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You can use Visual Website Optimizer to...

  2. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    She used Google website optimizer and had 87 headlines to test. Persuasion seven different landing pages and looked at click-tale heat maps. Bratton claims to be an "almost-newbie" in persuasion marketing (we don't buy it!