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Landing Pages First Impression

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Many publishers charge per impression (typically a CPM, or cost-per-thousand impressions). I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Below first page bid Aside from keywords, ad copy, and having a great landing...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Suddenly, YMYL affects a wide percentage of websites, and that is definitely well beyond what the first impression of a YMYL website would be. At first glance, you might feel like this new YMYL quality rating won't affect your website, because of...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It also gives you impression versus click data, which is data Google never gave webmasters in Google Analytics, so it can help you see what keywords people are using where your site got an impression in the search results, but the user didn't pick...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So basically, if your email doesn't look good, 75% of your audience will have a negative impression of your brand. Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a...

  6. How to Easily Get More Ad Traffic on Yahoo & Bing

    Ad Position: For ads that are serving on the mainline (or even on the first search engine results page), an increase in bids could help increase your impression and click traffic. However, one problem is that advertisers aren't always able to...