Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). Important pages on the site contained hero elements based in QuickTime (the core visual that visitors will see when...
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. We've also engaged in link building (both domain...
While this makes a great deal of sense, it carries risks from a search engine perspective because the inbound links and search engine equity can be lost when a domain is expired or clumsily redirected.
Over the course of the test you will need to monitor the performance of your variations to make sure neither of them are underperforming, causing them to hurt your users’ experience and damage your brand equity.
Take Yelp: It's done a great job migrating its usage and brand equity into mobile. Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers...
The biggest SEO issue regardless with mobile sites is in dealing with and mitigating divided link equity. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of...
Long has it been a handy tool for SEOs needing to keep content out of the search indexes, while still allowing it to be crawled and pass equity to other pages. It is shortsighted to try to rank pages based on a single algorithm change, no matter...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Music has re-launched their Artist Pages with a...
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. PPC Landing Pages: Surprising Examples PROFITABLE...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including...
Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? The real experts on the design of your landing pages are your Web site visitors.
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Google Makes AdWords Site Stats Logo Optional Posted by Nathania Johnson Sep 18, 2008 Google has made it optional for AdWords users to...
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability...
http://searchenginewatch.com/3629501» BRAND EQUITY: Increasing brand value, customer trust, and profitsBoth MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web.
Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?
How To Determine What A Link PassesAaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes "Reputation / Authority / Equity / Juice / etc. SEW Experts: Do You Really Need to Overhaul Your Landing...
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – but there are still plenty of reasons to pay attention to Wikipedia. Wikipedia is not a search engine, and links from Wikipedia no...
Klimstra presented a financial services company case study where the campaign goal was to generate home equity loan applications. People searching for "product keyphrases" such as "home equity loans" were in a more advanced purchasing phase.
