Before you take any leaps of exclusion or canonicalization you have to review organic landing pages in your analytical profile. Use filters to search for the above content within Organic Landing Pages.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and...
Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is.
And while you'll get offline reporting you're not going to be able to measure conversion in the way that you're used with optimizing landing pages, etc. Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions...
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with mobile...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be...
Cutroni recommended that you identify your top landing pages on your site and look for the ones that have a really high bounce rate. Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. For a video tutorial on merging your Business and Local...
Now we can optimize 100 percent of our landing pages for organic search performance and drive more revenue on day one. The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data.
You may decide that top-level landing pages need buying guides and instructional videos on how to choose the best [insert product here]. This type of content can be pulled into your web pages via a sidebar or somewhere else easily accessible on the...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. A list of pages, or a site map.
Manage What You Measure: Invest in what will directly impact how you will measure success (rank, keywords, landing pages, organic traffic, etc. People spend more time on the Internet than watching TV.
They were available in the Network Referrals and Landing Pages reports when you clicked on a special icon that appeared if information from Data Hub partners was available. Google Analytics has been improving the way you measure social media...
Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up...
We typically noticed a high spike and bounce rate to the landing pages the day before and the day of an open house. Couple this information with the landing page and you have a profile of a visitor who wasn't looking to enroll in a new program...
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing pages," Raehsler said. Our jury of PPC experts had plenty to say about this hotly debated topic.
How to Implement Video Microdata for Google but we don't have to worry about that because we review webmaster tools' accounts regularly to keep track of how our site is indexed, what urls are in our XML sitemap, and we always make sure we're not...
