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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  4. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Linked-to 404 Pages This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). Pro tip: Place the landing page URL into a keyword density analyzer for additional insights.