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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Create dynamic landing pages that recognize cookied users and provide additional details on topics that users...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Themed Landing Pages When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Take a look at U.K.department store Selfridges, which last year opened...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT. Also, by clicking the Top Pages report, you can view all of the landing pages...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Your landing page shouldn’t contain too much...