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  1. How to Create a Social Media Friendly Landing Page

    Do the landing pages you send your social connections to reflect the channel culture they came from? Landing Pages That Fit the Channel Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin content: Pages that are too brief to convey any useful information could be seen as "thin. So pages that are less than a few hundred words could be problematic. Duplicate content: Very similar or exact versions of the same page across...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    For example, there are forums and support pages for people with specific diseases. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says...