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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Themed Landing Pages When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Take a look at U.K.department store Selfridges, which last year opened...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT. Also, by clicking the Top Pages report, you can view all of the landing pages...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Your landing page shouldn’t contain too much...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This may or may not be a problem, depending on whether the URLs are important organic landing pages. Finally, as it is may not be possible to fully replicate JavaScript functionality via static pages, this means you are in effect creating a...