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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The other aspect of seasonality that isn't discussed much is making your PPC...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Let’s face it, not only is PPC getting more competitive, but the...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. In the case of Kapitall that was coming up with landing pages that moved...

  7. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...

  8. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. For example, a physical therapist might want to show subject matter expertise for the keyword “Physical...

  9. Top 10 High Impact Google AdWords Innovations to Watch Now

    Do these new features have you excited about the future of PPC? Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source.