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Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. Given the pace of change in online and digital marketing...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. The good news: even when testing high trafficked landing pages, you can minimize the...
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Testing," Tim Ash explains that the real experts on the design of your landing pages are your Web site visitors. Even the most experienced experts will be wrong much of the...
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Part 2," Tim Ash shares three more important...
In today's By the Numbers column, "Coherency in Landing Page Testing," Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 2," Tim Ash offers some additional techniques to discover conversion issues on your landing pages, including mining onsite search, or conducting...
In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches...
For many Webmasters, analytics activities are limited to checking basic traffic numbers, such as the number of visitors, unique visitors, and page views. I went into the topic of segmenting visitors in much more detail in last week's column, so...
Andrew Goodman makes a strong point in the first part of his column that everyone should take to heart. Fredrick Marckini, in this column, asks whether search engine marketing is even the right word for the type of marketing that search engine...
