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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. I highly recommend testing a number of the top landing pages post-Panda recovery via fetch and render. And make sure you keep an eye on the keywords leading to the...

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. The speed of search results and page loads is increasingly becoming a very important component of...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress...

  6. Does Your PPC Budget Match Your Conversion Optimization Budget?

    While many design decisions aren’t earthshaking, they do add up. And you can now afford to run multivariate test that will let you know which elements of your design matter most and least. Design You can also go crazy with design contests, reaching...

  7. Mobile Landing Page Optimization - 10 Best Practices for Success

    Design your clickable targets (links, buttons, icons, form fields, etc.to be touch-friendly – fully and easily operable by fingers and thumbs. Style the link as a button in a complementary color so it stands out (Use CSS3 buttons that don't require...