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Landing Page Testing

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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each...

  2. Pre-PPC Strategies For Launching a New Product

    Whatever your ad promises, your landing page has to begin to deliver. Since we're testing them, we're not relying upon them. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. Testing format can also be tricky because of the direct impact...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your landing page. The ad and landing page copy was a direct match. Tie your ads (and subsequently your landing page) directly into the current season. Matching your ad copy and landing pages to the current season is a simple and effective way to...