SEO News

Landing Page Testing

  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving a great ad copy and landing page experience. From Product Ads, "(not provided)", data visualization...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your landing page. The ad and landing page copy was a direct match. Tie your ads (and subsequently your landing page) directly into the current season. Matching your ad copy and landing pages to the current season is a simple and effective way to...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land...

  5. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    When testing and crawling the top landing pages from the old site, they 404 (Page Not Found). Sometimes my analysis reveals a number of exact match anchor text links from certain pages or sections on the site that aren't readily visible on the page.

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    During a recent meeting, he shared some of the landing page changes he was testing: structure, copy, colors, images, elements, etc. And that's before any systematic testing of the elements: fonts, colors, placement, wording, etc.all the things that...

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    An advertiser looking to promote a mobile app simply has to select targeting parameters and add an image, text, and link to the download landing page. Using this data, the marketer would most likely pause or lower bids for Segment 1 and further...