SEO News

Landing Page Quality Optimization

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Ad messaging optimization. Identifying landing page opportunities. For more on the AdWords Grader, check out WordStream’s page here. There can only be one person in the top spot,” said Larry Kim, co...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Depending on the purpose of the landing page at hand, high bounce rates can signal serious content quality problems. For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high-impact areas of PPC optimization focus for small and...

  4. The Synergy & Benefits of Optimizing Content as You Write

    As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. With the rapid adoption and renewed interest in content, part cause and part...