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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. Keyword-level data and performance are gone, so Global Strategies has...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. In the afternoon, I attended a search session called "Mastering...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  5. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Google has announced that sitelinks on desktop search ads, first...

  6. Does Your PPC Budget Match Your Conversion Optimization Budget?

    And what applies to gardening also applies to AdWords. But too many PPC advertisers give short shrift to the hole that PPC tree is trying to take root in: the landing page. Too many PPC advertisers are perfectly willing to spend tens of thousands...