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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Identifying landing page opportunities.

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The poor quality pages in question were redirected to another, less important site owned by the same company, and the traffic very quickly returned…and grew, well beyond the 20,000 that on paper were guaranteed losses as a result of redirecting...