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Landing Page Quality

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  1. The Synergy & Benefits of Optimizing Content as You Write

    As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. To make the most of the content marketing opportunity and Google’s shift in...

  2. The Search Agency Launches Local Search Campaign Management Platform

    They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. Ad copy content and landing page creation are...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. Ad text/landing page mismatch: As new ad messaging is tested, it's possible that a disconnect...

  4. Online Newsrooms Grow Up, Go Social, Get Optimized

    With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. The 2013 newsroom report “How the World’s Top 100 Brands...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Separating out low-quality score keywords into their own ad groups. Now that you know where the problems lie, you can take measures to improve quality score such as: Analyze Quality Score As most PPC managers well know, quality score has a big...