While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. In a previous post I spoke about six ways marketers can improve the...
We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. There's been a lot of talk about quality content in the SEO world for...
Even in this age of quality content management systems, the need for technical SEO remains. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
Better Quality Score = Better Results? PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going...
Quality/authority of inbound links to domain Quality/authority of structured citations Quality/authority of unstructured citations By tapping into what searchers are looking for in your local region, you open yourself to continuous discovery of...
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. To make the most of the content marketing opportunity and Google’s shift in...
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. Ad copy content and landing page creation are...
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. There could very well be quality reasons why you don’t need PPC for everything your business does.
They don't necessarily have the best reputation for their PPC activity, but that's largely based on anecdotal evidence of poor quality ads," explained Alistair Dent, head of PPC at Periscopix. Another issue, pointed out by Schwartz and many of our...
So what can Pottery Barn learn from this benchmarking exercise and specifically from comparing their paid search performance to that of Bed Bath punishes” ads that have lower click-through rates by giving them lower quality scores and less...
It has to include the right keywords but also have quality content and relevant information for driving conversions. With respect to SEM units, the job of the first creative is to convince users that the landing page will speak directly to their...
You can also leverage Craigslist to find quality freelance writers. Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality information on your site helps...
Unlike typical advertising media, Google allows and rewards ads that provide a high quality experience for searchers. If someone clicks that ad, do they get a high quality experience on the website? Google had determined that their ads represented...
Focusing an entire organization on the importance of quality local landing pages is daunting, but has big potential impact: Invest in some high quality photography of your business locations. This information will help create a local landing page...
When you put aside Quality Score’s function as a landing page and user experience thermometer, you can think of quality score as a tool to help you benchmark your click-through rate (CTR) against your competitors’ CTR.
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming equally important.
Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. Ad text/landing page mismatch: As new ad messaging is tested, it's possible that a disconnect...
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. The 2013 newsroom report “How the World’s Top 100 Brands...
Separating out low-quality score keywords into their own ad groups. Now that you know where the problems lie, you can take measures to improve quality score such as: Analyze Quality Score As most PPC managers well know, quality score has a big...
But for many, content is about driving metrics such as pageviews and impressions and quality be damned as long as people are visiting. Use this on a landing page or mini-site. I was speaking at an internationally recognized conference in Austin...
