From Google's perspective you might think of this as "Index Deserves Quality" (note I am sure they would not call it that, but it works for this discussion). It may be because your site was seen as poor quality in nature.
Quality, editorial links from authoritative sources An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ And just to be clear, I draw a distinction between linkable assets and content with commercial content, like...
Beckman recommended adding to and building up your keyword list from an exact match perspective so you can rank high enough and pay less on the cost-per-click since you'll be helping to increase your quality score.
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
Ragu was the #1 spaghetti sauce, but Prego was #2 despite having better ingredients and better quality. They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality.
If CVR drops, your ads might still be compelling enough to get efficient CTRs, but the quality of your targeting isn't great, because they're not performing a given conversion. If brands are intelligent and craft a compelling ad, with great...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. First, your quality score would increase, thus potentially lowering your average cost per click.
Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on quality and content Google, lacks the relevant content that the user is looking for.
Even though these metrics are similar, you still need to consider how you adapt those experiences by device given customer quality, or life-time value. Looking at the difference in CTR or quality score, you can see the difference in performance...
After covering reports, optimizing a landing page and conversion tracking, he teaches you about Quality Score is and how to optimize it. If you're more technical and have optimized site architecture but are struggling with building quality content...
And, they are investing a greater percentage of their revenue in technology and content – 7.9 percent up from 6.5 percent – because they realize that high-quality content that is relevant to each shopper is a problem that only a machine can...
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. In a previous post I spoke about six ways marketers can improve the...
We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. There's been a lot of talk about quality content in the SEO world for...
Even in this age of quality content management systems, the need for technical SEO remains. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
Better Quality Score = Better Results? PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going...
Quality/authority of inbound links to domain Quality/authority of structured citations Quality/authority of unstructured citations By tapping into what searchers are looking for in your local region, you open yourself to continuous discovery of...
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. To make the most of the content marketing opportunity and Google’s shift in...
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. Ad copy content and landing page creation are...
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. There could very well be quality reasons why you don’t need PPC for everything your business does.
They don't necessarily have the best reputation for their PPC activity, but that's largely based on anecdotal evidence of poor quality ads," explained Alistair Dent, head of PPC at Periscopix. Another issue, pointed out by Schwartz and many of our...
