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Landing Page Quality

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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...