Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with mobile...
PPC Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. MVT is different than A/B testing, since rather than just doing a bulk...
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. Not only is it a good idea to make sure your product pages are optimized for the...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. While eBay or other big brands may see minimal or negative returns, there...
PPC Campaigns Research and use competitors’ PPC practices to glean insight into your audience. If your competition is spending a ton on PPC (pay-per-click), do you think they have more into organic optimization and conversion practice than you do?
A web page would be deemed important and relevant by Google and would rank highly for a keyword if a lot of other web pages linked to that page using the keyword as the visible part of the link. As you can imagine (or perhaps remember), search...
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...
Whether SEO or PPC traffic it should not be factored in. You want to know which pages are important to helping persuade your visitors to convert. Higher pages per visit for converted users? That's because there are several pages in your checkout.
Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In considering exactly how results, PPC, and searches for gun control have changed so...
Optimizing PPC campaigns with faulty data is like driving with an upside down map. These circumstances may cause you to make reactionary changes to your PPC account which can hinder long-term performance.
You see, unlike PPC landing pages where the lone objective is to convert, SEO landing pages must serve two masters: Given the need to perform well in competitive organic SERPs (and to rank for a basket of keywords and keyword variations), SEO...
This will be a key focus point for them in their mobile PPC strategy. What is the value of each touch a customer has with your PPC ads and website? Be ahead of the trends in PPC for 2013. If you're already testing mobile PPC, take it to the next...
PPC Keywords Report Get the PPC Keywords Report Here! Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer...
PPC Killer Landing Pages: 3 Examples of Landing Pages that Convertby Erez Barak Achievements: #Runnerup Most Tweeted Analytics Story. Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller
If you take a peek at the Google Analytics exact match you’ll notice that it looks a lot like the PPC exact match: you're targeting a specific URL, and will only get reports delivered on that particular URL.
PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple categories, life can get complicated indeed. Match Keywords With Product Landing Pages vs.
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. For example, a physical therapist might want to show subject matter expertise for the keyword “Physical...
Use PPC data to estimate keyword performance. Since Google is still passing referrer data to advertisers for clicks on their sponsored results, you can use PPC to estimate the performance of keywords you're targeting or considering.
