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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. MVT is different than A/B testing, since rather than just doing a bulk...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...

  3. How the Gun Control Debate is Impacting Search Results

    Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In considering exactly how results, PPC, and searches for gun control have changed so...

  4. 7 Time-Saving Google Analytics Custom Reports

    PPC Keywords Report Get the PPC Keywords Report Here! Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. For example, a physical therapist might want to show subject matter expertise for the keyword “Physical...