First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. Project that out over 6, 9 and 12 months and you can quickly see why conversion...
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page.
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
In today's By the Numbers column, "How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? Tim Ash notes that that's a bit like asking 'how long is a piece of string?
In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 2," Tim Ash offers some additional techniques to discover conversion issues on your landing pages, including mining onsite search, or conducting...
In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 1," Tim Ash shows you that the key is to accentuate the negative, focusing on problems and things that are askew.
In today's By the Numbers column, "Emotional Motivators in Landing Page Optimization," Tim Ash explains that since you don't know much about them individually, you can influence them collectively with the design of your site.
In today's By the Numbers column, "Landing Page Optimization for SEM: Design and Execute," Eric Enge outlines some of the best practices outlined in Tim Ash's new book, "Landing Page Optimization. As a search marketer, you need to understand...
In today's By the Numbers column, "Landing Page Optimization Defined for SEM," Eric Enge explains that understanding what you're trying to do with your site, and how visitors will interact with it, are the first key steps down the road to...
In today's column, we will present a never before published case study of a beta widget called CLIQ developed by Offermatica, Otto Digital, and StepChange. Mendez contributed the case study to "By The Numbers" to provide a preview of what the...
In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches...
