Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers The one exception is a quality score of 2 or less, which...
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. Given the pace of change in online and digital marketing...
The first part of this column discussed how to drive better rankings for your social media pages. Editor's note: This column originally was published on June 27, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch...
But their connection is clear, as this column for the past few years has fed on the convergence of social, local, and mobile (SoLoMo). Some of this might not be terribly new, but the usage numbers and growth continue to surprise us and indicate...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. The good news: even when testing high trafficked landing pages, you can minimize the...
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page. Once visitors end up on your landing page, you're no...
LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page.
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
In today's By the Numbers column, "How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? Tim Ash notes that that's a bit like asking 'how long is a piece of string?
In today's By the Numbers column, "How Valid Are Your Landing Page Test Conclusions? Are your landing page tests telling the whole story? Tim Ash talks about the care and feeding of landing page tests - and their results.
