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Landing Page Design

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. Make sure your landing page delivers on what was promised in the ad, and that it does...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. This can be easily accomplished in Google Analytics by first...

  3. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Bing appears to view SEM as paid search as demonstrated on the landing page below...

  4. Expanding from Local to National SEO with Google Trends

    In this example, I've used “responsive web design” as my search phrase. At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Building out landing pages that target these areas and...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...