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Landing Page Design

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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Bing appears to view SEM as paid search as demonstrated on the landing page below...

  2. Expanding from Local to National SEO with Google Trends

    In this example, I've used “responsive web design” as my search phrase. At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Building out landing pages that target these areas and...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    But the most powerful elements are instant feedback and cumulative rewards, two of the fundamental elements of game design. Your website may not be as popular as Khan Academy, but you can still employ elements of game design to engage and encourage...