Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization In a previous post I spoke about six ways marketers can improve the quality and performance of...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has been guilty historically of producing low-quality, non-specific creative.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. When you put aside Quality Score’s function as a landing...
New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Quality score issue: If you find your average CPC is increasing but your...
Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Some landing pages might not be working, or perhaps the AdWords...
When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Start by customizing your AdWords columns to view...
The quality score of the landing page Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that...
There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it’s difficult to cover them all. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and...
Furthermore this concept of shared accountability is built into most paid search platforms via the "quality score" mechanic found in AdWords and Bing Ads - that calculation is data driven indicator as to how both parties are ensuring click quality...
Often clients or management expect AdWords to be like turning on or off a switch. Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score.
Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. The one exception is a quality score of 2 or less, which reflects a landing page or...
Google has announced that sitelinks on desktop search ads, first introduced in February this year, are now rolling out to users in all countries where AdWords is available. Advertisers struggling to reach the top ad position can try to improve...
Relevance is More Than Click-Through Rate or Quality Score How to Improve Your AdWords Performance With Analytics This is where your landing page comes in. If clicking on your PPC ad is a leap of faith, the landing page should be the reward.
Factors taken into account when quality score is calculated include click-through rate (CTR), account history, landing page quality, and device targeting to name a few. What it is: Quality score is a measure of how relevant your ads, keywords, and...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. In effect, Quality Score is an attempt to describe the overall effectiveness of the campaign...
The estimate is based on quality score and current advertiser competition for that keyword. You can generate keyword ideas from the keyword tool in Google AdWords, or the Google Insights tool for suggestions and related searches.
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Add the fact that you can import Analytics goals into AdWords, this is a great plan b.
Landing Page Assessment – Google had s specific landing page quality score that either applies a penalty to your account or is neutral. No matter how great your great quality score, there is a minimum amount you have to pay to get on the first page...
Major Updates on adCenter Quality Score puts adCenter QS Ahead of AdWords’ In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to...
