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  1. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. AdWords Editor The AdWords and Bing interfaces only go so far. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. What is Secure Search Google AdWords advertisers still have full access to the...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get...