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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. The little things in this context can be: match types...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business.