This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
To do that, go to your profile page and select the appropriate option. And while you'll get offline reporting you're not going to be able to measure conversion in the way that you're used with optimizing landing pages, etc.
While this can be attributed to many things, such as volume, offer, usability of the mobile landing page, another reason should be considered. Examine the page per visit, time on site, and conversions from mobile to determine the engagement from...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. Utilize custom segments, organic traffic keyword query reports, together with landing page association to provide...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
City/state/province in +Local landing page title Page Authority of landing page specified in +Local Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready...
The company picnic and holiday party just got bigger, wider, and riskier with social media snapshots landing on Facebook and Instagram. Hello front page news and public relations hangover! Does the saying "There's no such thing as bad publicity...
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Build page-level, and competitive web SEO intelligence within the CMS experience.
For each level of web page, create a guideline, listing the primary purpose of the page and the secondary purpose. For example, the primary purpose of the page might be to have the user select which shoes they would like to buy from you, but the...
If the user clicks the comments icon the template places the user discussion right alongside the article content as seen below – no need to scroll to the bottom of the page: Local intent keywords are mostly mobile, so you need mobile landing pages...
As a channel owner, you have the option to set the default landing page for non-subscribers to be the "browse" tab, which allows you to present a curated view of your channel content to show off your channel in the best possible light.
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
The Facebook ads send visitors to an off-Facebook landing page where they must fill out a form to be considered a lead. You can set an optimized CPM for actions on Facebook (likes, shares, page views, etc.
Specifically, they enable mobile search links that bypass a landing page and go directly to different functional areas like click to call, offers, or app downloads, Similar to Busby's point, these are SMB-geared actions, to which they can create a...
Couple this information with the landing page and you have a profile of a visitor who wasn't looking to enroll in a new program, come to an open house, or sponsor a research project. While that's a bounce, the website provided the perfect answer on...
Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. The Search Agency has launched an automated alternative that lets search resellers get better...
