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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This is because multiple pages will be viewed within visits before a conversion happens but there will only ever be one landing page. Finding the right combination of marketing method and landing page can have significant benefits on conversion...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. Leads were still being generated by the same queries that were triggering the same ads and landing...

  3. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. From an organic search standpoint, displaying relevant content related to page content provides...

  6. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your landing page. The ad and landing page copy was a direct match. Tie your ads (and subsequently your landing page) directly into the current season. Matching your ad copy and landing pages to the current season is a simple and effective way to...

  7. 26 Free Must-Have Tools for PPC Success

    This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and...

  8. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. Pro tip: Place the landing page URL into a keyword density analyzer for additional insights.