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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Landing Page Optimization

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. Create dynamic landing pages that recognize cookied users and provide additional details on topics...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And make sure you keep an eye on the keywords leading to the various landing pages. For example, make sure your landing pages provide rich information based on what users are searching for. Analyze Top Landing Pages From Google Organic (via Google...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Themed Landing Pages The better the user experience, the more chance of the consumer...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. Typically these folks include corporate branding, the business unit that you...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. Also, by clicking the Top Pages report, you can view all of the landing pages...