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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Be sure to pull a landing page report from analytics for the past three to six months to determine if this page drives traffic to your site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. The landing page, which has since been removed, asked bloggers to email...

  4. Pre-PPC Strategies For Launching a New Product

    Whatever your ad promises, your landing page has to begin to deliver. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the world.