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  1. What is SEM? Depends on Who You Ask

    Search Engine Land There are two posts on Search Engine Land that define SEM slightly differently. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    And raters are asked to determine whether a site should be considered a YMYL site as soon as they land on the page If someone is to land on your homepage, can they easily find your homepage in a single click?

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land Rover landing page instead, Melissa Mackey of Gyro said "Land Rover hasn't done as good as a job on their landing page," which...