Currently when this happens – for example, a search for [laketahoe] – users see a map with the option of clicking on a down arrow to see more Knowledge Graph information, which pushes the PPC ads further down the page.
South LakeTahoe: “Lights on the Lake,” where food vendors and entertainers fill the shores and docks, is ranked one of the five best fireworks displays in the nation by the American Pyrotechnics Association.
Let's say that I'm using Bing, and I'm looking for good ski vacation rental cabins around the LakeTahoe area. Search for [ski rental cabin laketahoe” (or similar) This seems like a simple question. The simple answer is, create ads that are...