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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Lake Tenkiller is known as "heaven in the hills" for the way the clear water reflects the expansive blue skies, and the Oklahoma City National Memorial and Museum captures the city's emotional journey of resiliency and hope.

  2. Google Adding Explanations to Knowledge Graph

    Google now explains, “Sandra Bullock and Keanu Reeves both appear in The Lake House and Speed. Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People...

  3. Using Web Analytics for PPC Optimization: Advanced Techniques

    Later in the research process, people might search for “beach condo on Lake Michigan. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the...

  4. Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites

    Having a federal judge curating a multibillion-page search index is a little like putting a finger in the hole of the dam without realizing there are 100 more holes draining the same lake," says Skrenta.

  5. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. Silver Lake, working with Microsoft Corp.venture...

  6. Microsoft's Yahoo Bid May Have the Right Stuff

    The Silver Lake consortium is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender. The Silver Lake consortium also includes venture capital firm Andreessen...