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  1. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    These ideas existed only peripherally (though they were probably coming to fruition in a few dark labs somewhere in Silicon Valley, even then) and didn’t seem a realistic threat. I had the opportunity to meet a few of the folks from DataPop at SES...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While millennials are trending toward UGC, many digital consumers are still relying on a more traditional form of word of mouth to get their information – their friends.percent of shoppers are more likely to buy after receiving opinions from...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I can just see myself and the kids in the backyard playing with a couple of black labs. In case you’re not a Harry Potter nerd, Pottermore.com is the “all Harry all the time” website that J.K. Rowling created to share her copious back story to the...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Tested in labs across Google’s Mountain View campus, the company found that in just the right synthesis, psyllium and vitamins C and D morph into a byproduct that Google has coded as “Fiberlicious. Google’s practical jokes began a day early in 2012...