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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Our leadership team and membership community are already assisting the U.S.government: for example, we are currently working with the Department of Labor on the classification of job roles. Our membership includes the leaders and experts in the...

  2. Too Little SEO? Some Characteristics of an Under Optimized Website

    The site is in a niche within the women’s lifestyle sector and evolved from a labor of love into a commercial concern being monetized with display advertising. All of the sites’ backlinks are there because another party chose to put them there.

  3. Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses

    Now, the other instructors include Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, as well as the School of Management and Labor Relations. I also heard this week that we will be using a third-party app for note...

  4. UK Election 2010: For Want of a Nail, the Shoe was Lost

    That's a fair question, considering the measurable impact that the televised debates among the leaders of the Labor Party, the Conservatives, and the Liberal Democrats have had on the polls leading up to the May 6 election.

  5. UK Election 2010: What's So Bad About a Hung Parliament?

    Will Labor's Gordon Brown ask Nick Clegg, 'Where the beef? In other words, it's trench warfare in social media as well as mainstream media in the UK election 2010, where each party battles in no man's land for a few yards of ground.

  6. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Consumers don't labor under this delusion. Better yet, they can get the objective information from a trusted third party and feature the source prominently to lend extra credibility to their data. They seek out objective data and reviews, as well...

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