For this example we'll look at LAFitness. Let's say you (or your client) are an up and coming fitness chain based out of Chicago who wants to not only understand your competition, but to hit them with advertising in a way that benefits you by...
For example, a search for “fitness club” returned LAFitness, while searches for “health insurance” and “investment advice” yielded sites that didn’t deserve the full sitelinks, because they weren’t an actual brand.
In this case, Google has unfairly deemed LAFitness to be worthy of sitelinks for this search. Google may argue that the inbound links, as well as the site structure of LAFitness, are what makes it deserve the links, but I'd be pretty upset if I...
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