As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Kristine Schachinger has written several informative articles on the topic, which I highly recommend and a simple search for NSTIC will provide you with plenty of strongly held opinions from both sides of the argument.
You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s...
Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though...
Yes, this is Kristine and yes she is over 13. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in go mode.
Most Liked: #Runnerup How To Use HTML Meta Tags by Kristine Schachinger Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year.
You're awesome. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty of links. Search engine optimization? Who needs SEO?
Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could the objective of Penguin be?
The problem is amplified by the fact that incorrect information is useful as a sales tool to specific segments of the SEO community and so even newer pitches include references to "building one zillion links per month" or "building links from...
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system. Why do so many use our terms so incorrectly?
Search Engine Watch author Kristine Schachinger talked mobile site strategy and implementation in a recent article; consider her questions to see what type of strategy might work best for you. Restaurants, Financial Services and Beauty Services are...
There have been a lot of changes the past 12 months in how Google displays search results. No longer is it 10 blue links combined with a few universal and local results. Google is continually experimenting with new ways to take your data and...
My head is still spinning and my mind is still decompressing from everything I learned at the Blackhat and Defcon conferences last week. Blackhat and Defcon are what are professionally known as InfoSec (Information Security) conferences – or...
As of next month, I will have lived (and loved) living in Las Vegas for eight years. It is a fabulous place to be. Part small town, part big city. Two million people who still think this is a small town and who will say hello to you while you wait...
As search engine optimizers we hear the term "optimization" all the time. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on. Do we ever ask ourselves what it means to be a search engine optimizer?
The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give...
Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to...
So many headlines now read something like, “These Are The Start-Up Cities to Watch” or “This City Is The NEW Silicon Valley”, entrepreneurship seems to be the middle class answer to the loss of the 9-5.
In case you missed it, Google is now a credentialed provider of Trusted Identities for the federal government. This means that the NSTIC, or National Strategy for Trusted Identities in Cyberspace, framework now has federally recognized and...
A hundred years ago people made their own clothes, grew their own food, and waited a month to get a letter in the mail. Today our government wants to take away the burden of typing or remembering a password.
