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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to marketers and business owners. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, you may have to establish new KPIs for these expanded markets. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Since you have no idea what KPIs they use to determine success, you have to judge them on how their friends, fans, and followers interact with them. During the course of human events - well, at least when engaging your community - it becomes...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does the UI allow for customizable KPIs? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine...