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Kpis

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine...

  2. 11 Must-Measure KPIs for Content Marketing Success

    The issue has always been in identifying the value of the KPIs most people tend to use. Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs for commercial landing pages could be a great place...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...