KPI information by placement is only available on GDN. Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies.
The term KPI means “key performance indicator,” which inherently means that there is subjectivity involved. Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly savvy...
Step 7) Target the most impressive results from formulas above that best align to the goal's KPI metric. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost per acquisition. It’s the basis of inbound marketing and the currency traded...
If we agree to exclude it it gets excluded unless the KPI warrants it to be reported on. SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so...
The KPI should ideally be resilient to tactical changes. Coupling the KPI to the goal, you should be defining S.M.A.R.T.goals that are: Keep in mind that some of these metrics may surface as a better KPI down the road once you have more experience...
Is every team member aware of how their KPI is related to the overall goals? The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
However, we absolutely do still value rankings as an important KPI (hence this post). One of the most effective "next step" keyword targeting strategies for clients involves focusing on "low-hanging keywords.
Including dynamic share counts gives you a means of measuring engagement and shares could be one key performance indicator (KPI) you monitor. And there are some great articles and case studies written about conceptualizing and marketing a...
One of the sessions on Day 2 of the conference (Wednesday, November 14, at 3:15 p.m.is Geo-rankings: An SEO KPI Game Changer. Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance...
Geo-rankings: An SEO KPI Game Changer With the economy beginning to recover, attending the leading conferences and expos in your industry is important to keep informed and competitive as we head toward the holiday season and 2013.
It is still your job as a competent PPC manager to optimize campaigns to meet or beat your KPI goals. You ranked what you ranked, as long as it was on the first page of the SERPs, and you optimized to your goal KPIs.
Amazon may have already won the battle in books, music, and content media, but in other retail categories, well-established retailers with strong brands are not only holding their own but, depending upon which KPI’s one chooses to define success...
Designating key performance indicators (KPI’s) to track the most complete picture in the context of marketing objective drivers (not just outcomes). Decision-making based on designated key performance indicators (KPI’s).
This exercise will also help you rationalize some of the metrics and KPI’s you initially thought were important, and uncover a few you might have overlooked. What are your KPI’s (key performance indicators) and more importantly, what are they being...
The emphasis should be put on measuring actionable KPI’s segmented by traffic source such as bounce rate, micro and macro conversion rates, revenue, and visitor loyalty. As a speaker at SES Toronto this year, I had the distinct honor of...
Clearly, while lead generation and revenue/sales are top priority, measuring the success of B2B SEO initiatives cover a range of key performance indicators (KPI’s). In early November, Webmarketing123 released their first state of digital marketing...
Do you have performance KPI’s in place? Be certain to review web reporting tools, and the KPI’s which will need to be derived from them, across departments and business units. Respondents with a formal process, with guidelines and routine...
For some social media KPI brainstorming, here are some buckets of KPI categories to stream from: Amazingly, some of the savviest Fortune 100 companies forget the KPI or set unrealistic ones. Direct Response KPIs– How about setting a KPI to get X...
Ideally, this person would have been involved in the KPI process, and will fulfill two key roles as a kind of SEO project manager: There’s no shortage of stories about bad experiences with SEO agencies.
