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  1. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Bottom line: The data must be evaluated in the context of KPI’s and goals to be meaningful. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan.

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...