Also, separating paid and organic results (an issue for the United States) isn't as important to Koreans. "Global Search Engine Marketing" is a unique technical resource (though the approach is similar to travel guides, which is an apt comparison).
Seoung-A Yoon, associate manager at Performics, shared an anecdote that Koreans like to joke that they visit Naver when they are bored as it provides lots of interesting information and is a great way to pass time.
It appears that U.S.officials may have arranged the visit to Google in order to show the North Koreans the level of U.S.technology and influence," according to an unnamed Foreign Ministry official quoted in The Chosunilbo.
Koreans love their busy, animation-rich sites. Social media networking sites continue to be one of the hottest commodities in the international online marketplace. Just ask the citizens of Egypt, where social networks played a major role in their...
However, the iPhone attracted Koreans to a whole new world. Instead, Koreans have started to use Twitter and Facebook. After eight years of international search marketing, I've never seen such a crazy year of news, growth and just plain fun as 2010.
While it's impressive that they beat the almighty Google and Yahoo so quickly, it also goes to show you how valuable unique, proprietary content is to the Koreans. What Do Koreans Search For? This "portalized" search engine experience is what sets...
Koreans look for "technical complexities" as a key decision maker and the Japanese look for the sites ability to gain their "trust. International search marketing is still relatively new, and like all things new, we learn from our mistakes.
Yet, alternatively, they also celebrate Christmas as an official holiday because about half of Koreans are Christian. Similar to the Chinese, Koreans celebrate the lunar New Year as a significant holiday event.
For example, Koreans seem to be attracted to busy, complex pages. Growing up, I was one of those lucky kids of divorced parents who had a conservative French-Canadian family on my father's side and a very liberal Greek-American family on my mother...
So, in an effort to get more Koreans using Google, they're travelling to several universities aboard the two-story Google Bus. Google wants a bigger piece of the Korean search market. JoongAng Daily reports:
