As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent yet small market by Asian standards (South Korea’s population is only approximately 50 million).
One-third of the Korean population visits Naver.com every day, according to Koreanclick. So you can either hire a Korean speaker or hire an agency with Korean resources. This 12-year-old Korean search engine and portal dominates the pocketbooks of...
Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites. Local networking sites dominate the Korean marketplace...
This shift is bringing a much wider mix of the population than previously was accessible through search. The Korean social network, Cyworld, collapsed at last. Duk Won and Sean Lee: Considering Korean culture, search behavior is hard to change.
Kart Rider, one of the most successful 'vehicles' for branded virtual goods has 230M users (nearly half as many as Facebook) and over 30% of the Korean population have played it. I'll just go ahead and admit it.
Naver has been known as the best portal website among the Korean population since Naver "Knowledge In" (Naver "Answers") was introduced and turned out to be an incredible success. The difficulties start with a small and complicated population...
