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Kohls

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  1. Disney Dominates Halloween Keyword Ad Spend

    Kohls.com Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August...

  2. Holiday Season Search Trends of Top U.S. Retail Brands

    In contrast, Kohl’s is taking a much different approach and bidding on their own keyword (“kohls”), and even capitalizing on misspellings of their name such as “kohl s” and “khols”. The holiday shopping season happens inevitably every year, drawing...