Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He opened the discussion talking about the fall of...
As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some of the most innovative approaches to marketing.
Google is making use of its virtual tour abilities in Maps to provide Oscar fans with a walk through of the Kodak Theatre where the event is held and 3D models of "the Red Carpet, Hollywood and Highland Center, and the Kodak Theatre.
Google is making use of its virtual tour abilities in Maps to provide Oscar fans with a walk through of the Kodak Theatre where the event is held and 3D models of "the Red Carpet, Hollywood and Highland Center, and the Kodak Theatre.
Minutes with Jeffrey Hayzlett Former CMO of Kodak at SES London 2011 - Microsoft Advertising Blog Here's a roundup of today's live blogging and coverage of SES London 2011. If I missed your site's coverage, please make sure to leave a note in the...
Jeffrey Hayzlett is known as the celebrity CMO for his renegade method of stopping the runaway train that was Kodak's declining customer base by, shock horror, listening to his customers via social media and radically rethinking the product...
Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman Kodak Company. Kodak's Board of Directors elected him a corporate vice president in October 2007. Hayzlett is known as the "Celebrity CMO" for his work at Kodak.
In addition, they have a dedicated YouTube Channel for Kodak B2B. They started using this tactic as a reputation crisis management solution, when an ex-employee spread rumors that Kodak was getting out of the digital printing solutions industry.
Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi By Garry Przyklenk Search Engine Optimization Website Changes That Will Hurt Your SEO By Eric Enge Significant modifications to your website can impact your short...
FIRST Business Social networking your waySearch Engine Watch--Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChiWebProNews--Keeping Your Brand RelevantSearch Engine Roundtable--SES Chicago: SEO 101Search Marketing...
Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi - Search Engine Watch Here's a roundup of today's live blogging and coverage of SES Chicago 2010. If I missed your site's coverage, please make sure to leave a note...
Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi In the same way the Kodak isn't a camera company anymore but now in the "emotional technology" business, all of our brands could use a similar brand transformation.
Jeff Hayzlett, former CMO of Kodak, at SES San Francisco 2010 Jeffrey Hayzlett, former VP, Eastman Kodak, rocks the audience at SES San Francisco 2010 In his book The Mirror Test: Is Your Business Really Breathing?
The keynote speakers are Avinash Kaushik, author, blogger, and analytics evangelist at Google; Jeff Hayzlett, celebrity CMO, best-selling author and former Kodak CMO; and Maile Ohye, Senior Developer Programs Engineer at Google.
Hayzlett, celebrity CMO, best selling author, and former Kodak CMO, will be giving the morning keynote on Day 2 of SES Chicago 2010. Jeffrey Hayzlett, former VP, Eastman Kodak, rocks the audience at SES San Francisco 2010
Celebrity CMO," and former VP, Eastman Kodak, rocks the audience at SES San Francisco 2010 For more perspective on Hayzlett's keynote, read Anna Maria Virzi's story in ClickZ, "Former Kodak CMO: Shorten Up Those Elevator Pitches.
Pattie Simone and Sally Heineman of Marketing-Advantage say, "Can't wait to hear the latest news on emerging technology and best practices from a stellar roster of speakers, including: Jeffrey Hayzlett, VP of Eastman Kodak (maker of my favorite...
Hayzlett, celebrity CMO, former Kodak CMO, and best-selling author of The Mirror Test: Is Your Business Really Breathing? I should disclose that I'm one of them. Why can't I give you a more precise number?
The "celebrity CMO" is a best selling author and former Chief Marketing Officer and Vice President of the Eastman Kodak Company. SES San Francisco gets underway two weeks from today on August 17 and ClickZ's Connected Marketing Week starts the day...
Hayzlett, Chief Marketing Officer, Vice President, Eastman Kodak Company. On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16 to 20, 2010.
