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  1. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Marin Software reports that Google is better at monetizing its searches than Yahoo and Bing. According to IgnitionOne, “Google continues to hold 79 percent of market share compared to Yahoo! Again this quarter, the search ad spend increase YoY for...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    This assumption jibes with Yahoo’s study of users and may or may not be true in the country mix Limited Run markets to. No one quite knows how long Limited Run’s Facebook stint was, how much they spent, where and who they targeted; we only know...

  3. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    Remember the Yahoo and AOL home pages? You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a...

  4. Microsoft's Yahoo Bid May Have the Right Stuff

    The Silver Lake consortium is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender. The consortium includes Microsoft - that already is working with Yahoo - and...

  5. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    The simple hacks can take a site with a number one ranking to where it can no longer be found on Google (and yes Bing/Yahoo). And the WordPress knows it’s insecure – they’ve been told by some of the best hackers out there, seems they just haven’t...

  6. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    The keynote speaker at SES New York 2011 is Duncan Watts, a principal research scientist at Yahoo! Finally, in the YouTube video below, Yahoo! Yahoo! You can get a sense of what Watts knows by looking at some examples from his recent publications...