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  1. Could Bing Ever Overtake Google in Search?

    Um, Bing/Yahoo, anyone? Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at the time), Lycos, AltaVista, HotBot, Excite, and Google. So, rather than trying to understand what users mean and predicting...

  2. Dissecting Moz's 2013 Search Engine Ranking Factors

    Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with schema.org. This is a tough question, because outside of Google, nobody...

  3. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    Yahoo has the highest overlap, and is the only engine where SEO has a higher match percentage than paid search. This certainly isn't a perfect science, but it does help understand how frequently a consumer knows exactly what they are looking for...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    It's not like Facebook; it's not like Yahoo. Now engaged to York, Jones claims that he is a long-time family friend of hers, and she argues that anyone who knows her will agree she has an upstanding character.

  5. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Marin Software reports that Google is better at monetizing its searches than Yahoo and Bing. According to IgnitionOne, “Google continues to hold 79 percent of market share compared to Yahoo! Again this quarter, the search ad spend increase YoY for...

  6. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    This assumption jibes with Yahoo’s study of users and may or may not be true in the country mix Limited Run markets to. No one quite knows how long Limited Run’s Facebook stint was, how much they spent, where and who they targeted; we only know...

  7. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    Remember the Yahoo and AOL home pages? You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a...

  8. Microsoft's Yahoo Bid May Have the Right Stuff

    The Silver Lake consortium is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender. The consortium includes Microsoft - that already is working with Yahoo - and...