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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. Could Bing Ever Overtake Google in Search?

    Um, Bing/Yahoo, anyone? Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at the time), Lycos, AltaVista, HotBot, Excite, and Google. So, rather than trying to understand what users mean and predicting...

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with schema.org. This is a tough question, because outside of Google, nobody...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    It's not like Facebook; it's not like Yahoo. Now engaged to York, Jones claims that he is a long-time family friend of hers, and she argues that anyone who knows her will agree she has an upstanding character.

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    This assumption jibes with Yahoo’s study of users and may or may not be true in the country mix Limited Run markets to. No one quite knows how long Limited Run’s Facebook stint was, how much they spent, where and who they targeted; we only know...