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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If readers don’t care about your links, why should Google? People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google. That’s a question most SEOs, marketers, and business owners have been...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. You're comfortable setting up a display remarketing campaign through Google Display...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Truthfully, it's not an audience at all, and Google knows that. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers...