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  1. "Which Update?" Is the Wrong Question

    To steal from Tim Ash, none of us know our baby is ugly but anyone who’s ever seen babies before knows some are and some aren’t. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...