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  1. Why Google Won't Respond to the 5,000 Reconsideration Requests They Get Every Week

    Some Google employees answer questions there, but there are also plenty of very knowledgeable webmasters to answer questions and provide assistance. The latest Google webmaster help video deals with the possibility of Google providing true support...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Our client is a knowledgeable lawyer and prolific writer, as well as a swell person. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They simply need someone knowledgeable to go through the site and tell them the strengths, weaknesses, risks, and opportunities. SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a...

  4. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    Pro Tip: You can always rely on the safety net of setting a low campaign budget if you're worried about spend, and not very knowledgeable about product ads. Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process.

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    This requires B2B SEOs to be more involved and knowledgeable in all facets of B2B marketing strategy. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four challenges growing in pertinence are directly...

  6. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    In just a few words, you can portray your brand as knowledgeable on what is important to them and how your brand can make a difference. Whether it’s a sporty advertisement for a product in Sports Illustrated or emphasis on the health of a product...

  7. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Or perhaps you're a SEO Jedi Fashionista - knowledgeable of both sides, but discreet in practices to keep up appearances. Deception master, fearless, organized, extremely knowledgeable of the Force (search engine algorithm logic or vulnerabilities...