Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. The tag markup looks like this: code>
800 Best SEO Posts of the Last 4 Years
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
SEO Diagnostics: Urgent & Preventive Care
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. The desktop version of your content needs a rel...
Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. Upon launch we’ll only recognize one “must_be_before” tag, but...
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
It’s a relatively simply tag that can consolidate link equity from across multiple URLs containing the same content. When the canonical URL tag is implemented incorrectly, the simple and helpful tag can turn evil in a split second.
Top 5 Google Analytics Changes You Might Have Missed
Google Tag Manager Official Implementation Video and Description SEW's own Thom Craver describes the Google Tag Manager in more detail Enter Google Tag Manager! Google Tag Manager I would almost guarantee that if you were to spend 15-30 minutes...
10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From
This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the title tag (i.e.site:example.com intitle:keywords). They also often come with a price tag that many...
Bare Minimum SEO: 3 Things You Must Do
Do the best you can to never duplicate a title tag on your site. This could be an indication of a lot of pages that are duplicates, near duplicates, pages with the noindex tag on them, or URLs that Google found that redirect to another page.
How Can You Show Potential SEO Clients That You’re Trustworthy?
Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting...
Why You Should Use the New Google Remarketing Code
In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or just weren't possible using the older multiple...
Google SUX
For example an address is an address and not a div tag with text data. Before it was just text on a page in an HTML tag, now it is text on a page in an HTML tag with a microformat label that tells the search engine something like:
3 Essential Qualities of Enterprise Search Marketers
Some people that we will work with might not know what a title tag is, let alone ever seen a robots.txt file or have never heard the word canonical used in a sentence. We need to speak to all levels of SEO knowledge in our potential audience in...
30 Free Ways To Market Your Small Business Site
Even if a nofollow tag is attached, you could gain a bit of traffic and some credibility as an authority on the subject matter. Make changes based on this knowledge. Whether it’s with established sites such as Google and Facebook, or newer outlets...
Cookie Crunch: Complying with the EU ePrivacy Directive in the UK
The first thing to do is audit the cookies, tags and tracking technologies used on site - including those set through tag containers. Browser extensions like Firecookie for Firebug and Ghostery can help with this alongside the knowledge of...
Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
It has the ability to search and scan barcodes, Microsoft Tag, or QR codes. Wolfram|Alpha works by using its vast store of expert-level knowledge and algorithms to automatically answer questions, do analysis, and generate reports.
Hit by Google Penguin? An In-House SEO Crisis Management Plan
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
How Search Engine Watch Grew Google News Traffic by 300% [Case Study]
Every tag index will create another link to your story and give you a boost on Google News. The content migration for the new SEW on the new CMS gave us an opportunity to create a single sitemap with a uniform category and tag structure.
Search Engine Watch Redesign Breaks Records
Originally we looked to search platform providers, Ultra Knowledge, solely to handle our internal search engine and automate our topic/tag management. Their tag management engine was central to our SEO strategy to leverage the long tail of 14 years...
Should the Government Decide Where You Rank at Google?
Yet it would come as no surprise to me to discover that those very same critics have a Google Analytics tag tucked nicely into their own websites. Far more than I'd have some government senator who has no idea what a meta tag is, let alone a...
Blogger Adds 7 Dynamic Views for Easier Content Discovery
You can also add the "/view/" tag after any blogspot URL to be taken to the dynamic version of the site. However, the Blogger team indicated that advanced knowledge of code won't be a requirement for long; Blogger software engineer Antin Harasymiv...
