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Knowledge Search Industry News

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  1. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers.

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    To search for a vehicle, simply type in the year and vehicle name – the Knowledge Graph will appear on the right-hand side. Google Adds Car Shopping Results to Knowledge Graph The second change is the addition of vehicles to Google's Knowledge Graph.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. The good news is that looking back, it's easy to see which direction the...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    He's helped push the envelope with regards to knowledge, collaboration, and the development of toolsets that help us all succeed. You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    This strategy may also help the brand become a reference for industry knowledge across the web and may in-turn improve brand reputation. In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP...