SEO News

Knowledge Search

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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  2. The Evolution of SERPs and User Behaviors

    Knowledge Graph can take away clicks, but only if the information in there is relevant to the users search. Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. This new ad type is the perfect way to reach users while they are moving from...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. Just like Google's Knowledge Graph "cards" - the results that...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You’ll need to use your SEO knowledge to hunt down problems based on what the crawl surfaces. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. The original algo hit typically feels like a punch...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...