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Knowledge Search

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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    What I found to be most interesting about this query was that the result displayed in Google's Knowledge Graph was pulled from the eighth organic search result. That is how many publishers have felt about Google stealing their traffic by providing...

  2. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged...

  3. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. SES, the original search marketing event, makes its triumphant return in...

  7. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    Because semantic search is based largely upon learning algorithms, it provides the algos with more knowledge. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together.

  9. Your SEO Competition Isn't Who You Think It Is

    By segmenting keywords into "furniture" and "apparel" segments, the retailer can clearly see that their competition differs significantly and can adjust strategy based on that knowledge. Whether it's news, images, video or Knowledge Graph results...