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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network...

  2. SEO Website Audits: Everything You Need to Know Part II

    Disclaimer: These numbers are based on what I know others charge for audits, but may vary depending on the auditor’s knowledge level and area you live in or the auditor lives in. Penalty issues require much more time, knowledge, and understanding...

  3. Google Tries to Steal How-To Traffic in Organic Search Results

    What I found to be most interesting about this query was that the result displayed in Google's Knowledge Graph was pulled from the eighth organic search result. That is how many publishers have felt about Google stealing their traffic by providing...

  4. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged...

  5. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...

  6. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  7. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  8. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. SES, the original search marketing event, makes its triumphant return in...

  9. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR...