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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network...

  3. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network.

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Through his strong leadership, collaborative spirit, and invaluable knowledge of the industry, Grehan has been a pivotal figure for all three brands from the get go. Mike has been instrumental to the success of our interactive marketing and search...