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Knowledge Network

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  1. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network.

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Through his strong leadership, collaborative spirit, and invaluable knowledge of the industry, Grehan has been a pivotal figure for all three brands from the get go. Mike has been instrumental to the success of our interactive marketing and search...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Today, diversification is a major trend: depending on who you're targeting...

  4. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. Knowledge Graph Microsoft has a real opportunity to influence searcher behavior...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Knowledge is power. Either way, the power of the massive scan and massive (insert bad thing here) injector is here and will only become more powerful as computing becomes more powerful and the existing knowledge base becomes more plentiful – all at...