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Knowledge Management

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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    According to Buch, it used to be that shoppers came to the store with little knowledge and the sales associate educated them on products. Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. With this in mind, the performance won’t match that of shopping campaigns and so it...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Modern content management systems do a pretty good job in...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help. Nuggets of information are vital to effective optimization and management of a search...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO knowledge helps with everything from navigating guest posts to handling organic SEO. A writer that intuitively grasps your brand's voice, but requires a trade off on speed of writing or other factors, may be more effective...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO and local listing management are two completely...

  7. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's one of the easiest ROIs in SEO to return from 2 or 3 days of intensive learning and impart the knowledge gained to work colleagues and your boss. With conferences that offer East and West Coast venues (and everything in between), inexpensive...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...