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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and what doesn't and that knowledge can be leveraged to drive clicks. An often overlooked but critical part of content marketing...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. A key aspect of good user personas is a description of...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  4. SEO Website Audits: Everything You Need to Know Part II

    Disclaimer: These numbers are based on what I know others charge for audits, but may vary depending on the auditor’s knowledge level and area you live in or the auditor lives in. Penalty issues require much more time, knowledge, and understanding...

  5. Google Tries to Steal How-To Traffic in Organic Search Results

    That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. Google's Knowledge Graph also indicated that there were additional instructions and I would need to...

  6. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...

  7. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  8. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  9. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. SES, the original search marketing event, makes its triumphant return in...