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Knowledge Gap

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Adams said it starts with the knowledge that the home page ranks No.for the term "barrie condos.

  2. 4 UX Tips That Will Improve Your Content Strategy

    What kind of content do we have on deck that can supplement this knowledge gap? You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Determining the knowledge you can expect users to have and the knowledge required in order to succeed identifies the knowledge gap that your design must bridge. Your design should avoid relying on some knowledge users will not likely have and...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This presents an obvious gap in data. In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    All of the ranking score charts so far have been linear, where the gap between each of the items is exactly the same. In fact, this isn't realistic – the gap is likely to vary greatly between items. The potential for a big gap between you and the...

  6. 2013: Tipping Point for Mobile Ad Monetization

    However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SOPA aimed to stop that gap with takedown at the DNS level, one of its more hotly contested provisions, and to appear to address concerns surfaced from the debate over COICA s a lot to take in, I know.