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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO does not understand how vital social is to competing in today's digital economy. Fortunately, a few CEOs fully understand today's digital, social economy and are blazing the trail in social media, like Virgin CEO Richard Branson, recently...

  2. Getting to Where Search is Going to Be, Not Where It Has Been

    Destruction of Search’s Link Economy Most everyone is skating toward deeper social integration with their search practices as a new social economy forms, but the puck looks to be going toward those who best engage rather than amplification of echoes.

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Greg Jarboe, president of Internet marketing company SEO-PR, isn’t buying the MPAA line that not passing SOPA will kill off millions of American jobs; at the very least, he said, passing SOPA will have the same effect, through endangering the...

  4. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    In order to keep the economy moving they have to keep churn going, as newer accounts tend to shop more (after all, they don't have enormous inventories already bursting to the seams with stuff), and old ones for various reasons slip away.

  5. FTC Realizes 'Do Not Track' Too Complicated For Quick Decision

    Not only could consumers potentially lose access to free content on specific websites, I fear that the aggregate effect of widespread adoption by consumers of overly broad do-not-track mechanisms might be the reduction of free content, free...

  6. What Role Should the Government Play in Our (Searching) Lives?

    By September 2009, the economy took a severe turn for the worse as we were mired in a full blown recession. AKO (Army Knowledge) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal...

  7. 5 Search Topics You Need to Discuss with Your Client

    In a down economy, that's just not good enough. Paid can be implemented and managed without a technical background; organic requires technical knowledge. Once you bridge the knowledge gap, you can review how to use these listings for your benefit.