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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The core of most PPC campaigns is text-based ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  2. SEO Website Audits: Everything You Need to Know Part II

    Disclaimer: These numbers are based on what I know others charge for audits, but may vary depending on the auditor’s knowledge level and area you live in or the auditor lives in. Penalty issues require much more time, knowledge, and understanding...

  3. Google Tries to Steal How-To Traffic in Organic Search Results

    That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. Google's Knowledge Graph also indicated that there were additional instructions and I would need to...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR...

  6. 5 Development Tricks Self-Sufficient Marketers Should Master

    That knowledge alone will help you immensely as you determine what tags you want added for your site and coach developers through the process. Use a web-based tool like BrowserStack to create a virtual machine and simulate what a site looks like in...

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    Because semantic search is based largely upon learning algorithms, it provides the algos with more knowledge. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh...

  8. Your SEO Competition Isn't Who You Think It Is

    By segmenting keywords into "furniture" and "apparel" segments, the retailer can clearly see that their competition differs significantly and can adjust strategy based on that knowledge. Whether it's news, images, video or Knowledge Graph results...