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Knowledge Based

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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    But based on this knowledge base test, Google is in lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana. Google has been developing its Knowledge Vault, a system that uses machine learning to turn data into...

  2. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Knowledge Graph can take away clicks, but only if the information in there is...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. Keeping them separate allows them to be optimized more easily based on this.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. Just like Google's Knowledge Graph "cards" - the results that...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The core of most PPC campaigns is text-based ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  6. SEO Website Audits: Everything You Need to Know Part II

    Disclaimer: These numbers are based on what I know others charge for audits, but may vary depending on the auditor’s knowledge level and area you live in or the auditor lives in. Penalty issues require much more time, knowledge, and understanding...

  7. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while...

  8. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR...

  9. 5 Development Tricks Self-Sufficient Marketers Should Master

    That knowledge alone will help you immensely as you determine what tags you want added for your site and coach developers through the process. Use a web-based tool like BrowserStack to create a virtual machine and simulate what a site looks like in...