SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype. Know exactly what you can spend, not what you spend gives you the power in the auction.
You can still set up campaigns and ad groups without a lot of knowledge or skill. And we still in awe of the incredible power at our fingertips: for the first time, to interact with hot prospects at the precise moment of their declaration of desire.
And when you do, it comes down to your knowledge of what’s right, what’s wrong, and what’s really, really wrong. If you happen to use the improper format, or the wrong URL, then you can absolutely kill the SEO power for the page at hand.
I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. The more balance, the more power, for both men and women.
Data filters and applied logic are only limited by your knowledge of spreadsheets. Requires knowledge of JavaScript – learning curve. Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook Power Editor
Today’s marketers need big data applications that leverage the search marketer’s knowledge, expertise and judgment while giving that search marketer scale and agility. The amount of information and the fragmentation of online consumer channels will...
Bing also took an interested step into social partnering with Facebook and using Twitter, Quora and Linkedin data to look into social signals compared to Google and it’s +1 knowledge graph. The true power of content marketing
Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the...
Weave your deep knowledge of the product and the user into your design. Search ads are made specifically for targeted keywords – for example, a good search ad for "California power of attorney" should have California ad text and should go to a...
Brad Geddes, founder of Certified Knowledge, believes most companies use the wrong numbers in testing, such as CPA, conversion rate, ROAS, ROI, or similar numbers. Szetala said, “This gives you power, but it’s also complex and hard to wrap your...
All small businesses have expertise, share this specialized-knowledge with existing customers. The power of integrated marketing is greatly magnified for small businesses with strong email practices. In a world dominated by tweets, Likes and +1's...
Account Health Knowledge is Power We’ve all been there: you take over an account. You know it needs work. You know you can improve it. And your client is chomping at the bit to see some lift from your expertise.
Firstly, it's still all about "Faster is Better" which has always been Google's mantra and secondly Google Knowledge fundamentally about scaling data built on open standards. Whilst there is some consternation towards the role that Google's...
So, why not recycle this knowledge into something that is valuable and shareable? Video gives you a unique opportunity to showcase your personality whilst sharing your knowledge with others. Blog posts, whitepapers and case studies of what you have...
Prove your expertise and give away knowledge and the rewards will be great. Become a knowledge hub and add value to the digital space. Build the relationship while the power is in your hands! While I certainly don’t agree with everything Nietzsche...
The Knowledge Graph helps Google understand the connection between formerly disparate entities. One of the most pivotal organizational components to the Google “body” is the Knowledge Graph, as it will inform Google on how to create an integrated...
They have even created this awesome data visualization project mapping how computable knowledge (as they call it) has evolved throughout the ages. This has been brought into stark contrast by the launch of Siri - a search concierge powered by the...
There is also the issue of timing in terms of the mobilization of knowledge to drive a purchase. Why? Because a key challenge to effective marketing is scaling your efforts – and since such a wide range of tactics can be employed, great marketers...
If you treat your site as a way to showcase your knowledge on a particular niche then you could become known within a community as an expert in that field. Don’t Forget the Power of Keywords The role of using content to boost an affiliate site’s...
