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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. Google's Knowledge Graph also indicated that there were additional instructions and I would need to...

  2. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. SES, the original search marketing event, makes its triumphant return in...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Because semantic search is based largely upon learning algorithms, it provides the algos with more knowledge. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh...