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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. Much of this is due to the progress we've made in...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of the competition. So how do you make more profit by knowing your competitor's AdWords account structure?

  6. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Conversion rate optimization (CRO) has quickly shifted the priorities of...

  8. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She considered letting it go to voice mail, but she hated knowing that there was a mysterious message waiting for her all night, so she picked up the receiver. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company...

  9. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    So, what else is worth knowing? Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big...

  10. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  11. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Knowing your audience is alwayskey. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers (Lexus). The same two trends over the past few years seem to...